The question has been raised-- when I talk about "New Industrial", it sounds like I am talking about ambient music. Why not just call it ambient? I have no problems agreeing that a music of the city can have ambient qualities-- though the sounds I am looking for tend to be harsher and less synthetic than most ambient sounds. I think that die-hard enthusiasts of, say, Steve Roach or Robert Rich, would probably find the sounds coming in for the "New Industrial Remix Project" to be harsh and noisy. So, one reason I don't call it ambient is because I think ambient fans would reject that moniker if they listened. "Atmospheric" seems a more appropriate quality of "New Industrial" in that certain specific atmospheres are connoted/created. In the end, I am not hung up on what you call it, anyway, I just want to hear more of it.